Frontend vs. Backend Development

Nearly every website you use can be broken down into two parts: a frontend and a backend. When you first type in the URL of your favorite website and it loads, you’re presented with images, texts, links, and maybe videos. Click on a link and it takes you to another page that might consist of…

What Is the Best Payment Gateway for My Site?

There are many popular eCommerce platforms on the web, such as WooCommerce and Shopify, and they all offer a variety of payment gateways for accepting payments from your users. So, how do you decide which payment gateway to use? First, let’s go over some definitions. An eCommerce platform is a software application that lets online…

“Discover” New Customers with Google Discovery Ads

The Discovery ads concept was first introduced at Google Marketing Live in 2019, and these ad formats are now available to advertisers. The native ad format is visually rich, and targeting is powered by user intent instead of keywords. Google uses past site visits, app downloads, video views, and map searches to derive targeting signals…