Websites are ever-evolving products. They are updated for speed, security, accessibility, and new features. The thought experiment about the Ship of Theseus comes to mind when thinking about the lifetime of a website. If you replace boards on a wooden ship as they rot, every board will eventually get replaced. At that point, is it…
Month: March 2021
Email Automations to Boost Your Revenue
Email automations can help you market more efficiently and avoid doing repetitive tasks, create a more personalized connection with your audience, and increase your ROI. While they require some work upfront, once set up, automations do the work for you. Today, we’ll look at four types of email automations you can use to boost your…
Form UX Best Practices
Web forms provide a critical pathway between your business objectives and your customers. There are many different types of forms, but the objective is the same — to get the user to convert — to make the form engaging, enticing, and easy to fill out and submit, whether it’s for an eCommerce order, a newsletter…
Why You Need to Implement Facebook’s Conversions API Now More Than Ever
As of today, the majority of businesses advertising on Facebook are collecting consumer data through a third-party cookie known as the Facebook pixel. With the recent changes in data protection and Apple’s iOS 14 update, the Facebook pixel will start losing its effectiveness, causing campaign performance to suffer. Here are a few examples of how…