If you want to re-engage website visitors that didn’t convert, you will need to market to prospects in the middle or the bottom of the marketing funnel. This type of campaign is known as website remarketing. Remarketing ads are some of the most profitable because they are aimed at people that are already considering your…
Author: Hall
Revolutionizing Responsive Design with CSS Container Queries
Container queries are a new CSS feature making big waves. They let websites shift away from designs based on page size to a container-based approach, part of a larger evolution in the design ecosystem. Containers allow you to add styles to elements, like font sizes, colors, and layout widths, based on the parent container. This…
How to Create Content for Your Marketing Funnel That Converts
The primary purpose of any marketing funnel is to turn leads into customers and customers into repeat buyers, but it’s up to you to build a marketing strategy that will make that happen. An effective strategy should identify which content works best at each stage of the funnel. Here’s how to create a complete content…
Developing a Data Retention Strategy to Help Grow Your Business
Data Organization is Essential The acquisition of workable data is a foundation of our modern, insight-driven society. Insights from applied data are a constant underpinning behind everything from advertising campaigns to the algorithms that drive Google’s search results. If you aren’t using data to make informed decisions, now is the time to start. Finding the…