Recently, while looking through our Google Analytics data for bad referrals and other spam traffic to exclude from our reporting, we noticed a new hostname in one of our profiles for: {example-website}.com.googleweblight.com. Curious if this was spam traffic or something from Google, we did some digging. If you see this data in your Google Analytics…
Author: Mike Johnston
How To Use Google Search Console Property Sets
Google now allows webmasters to group their Search Console properties into sets in their Search Console interface. Similarly to how Bing has always automatically grouped your Bing Webmaster Tools properties existing under a single domain into one property, Google has now added the capability to group this information without use of the API or a…
How We Discovered a Google Experiment
Here at Hall we tend to pride ourselves on being knowledgeable, data driven marketers, but perhaps more than anything we’re curious. We analyze customer data daily trying to find out what’s changing in the online landscape even before it shows up in a Google press release or a marketing blog. Here’s an example of our…
Using Internal Site Search Reports to Improve UX
As an SEO, you are most likely very used to the practice of matching a specific keyword with a desired landing page on your site. You likely do this daily. Similarly, we can use an Internal Site Search report data from Google Analytics to help users get to their desired content on your site in…