Author: Mike Johnston

If you are like me and use Google Data Studio on a regular basis, you probably have noticed some discrepancies between the data pulled from the API and what is displayed in the native platform interface, i.e. Google Analytics or Google Ads. One of these such discrepancies resulted in us creating Custom Calculated Metrics for… Read more »

If you are like me, you probably see unnatural traffic all of the time sneaking into your Google Analytics data. It is a constant battle, and you sometimes feel like you will never get the clean data you deserve. Not all bot traffic is created equal though, and the measures necessary to remove this data… Read more »

This post was updated on May 25, 2017 to reflect the newest changes in Page Path Dimensions in Google Analytics. If you are anything like I was when I first started using Google Analytics, you’ve probably poked around with almost all of the pre-made reports available in the GA interface. I was always interested in… Read more »

If you recently tried to look at a custom report in Google Analytics, you may have noticed that the report (which may have always worked perfectly) are now displaying an error message when trying to view it. The Google Analytics error reads “Invalid schema. There was an error retrieving the requested dimensions/metrics.” If your Google Analytics Custom… Read more »