Businesses today have more options for marketing themselves and communicating with customers online than ever. The problem, despite the myriad solutions now available, is that the internet can still feel frustratingly compartmentalized at times. It offers countless platforms on which to provide value and interact with customers, yet each of these feels distinctly apart from…
Category: Content Marketing and Social Media
Setting Up and Managing an Instagram Business Account (Part 1)
As many of you may already know, Instagram is a mobile photo and video sharing app that launched on October 6, 2010. In the last four years this social media platform has grown to over 200 million active monthly users and prides itself on providing a creative and visual storytelling platform for individuals, brands, and…
Social Media Strategy to Save You Time and Sanity
Social media should absolutely be an important piece of every company’s marketing strategy. Not only is it a free and valuable way to maintain contact with your clients and potential clients, it can also play a role in boosting your search results. In essence, social media done right not only legitimizes you to your customers, but…
10 Tips for Starting a Great Small Business Marketing Newsletter
Setup an Automatic Welcome Email Whether your website visitors have volunteered their email addresses or they simply signed up for the newsletter during the checkout process of your website’s store, they all deserve a nice welcome aboard for doing so. Having an automatic welcome email send out as soon as they sign up shows your…