Lead generation can be broken down into 5 simple steps for creating a successful content marketing strategy. By first defining the audience personas you can then create your content and conversion strategies based on your findings. After testing, analyzing and refining if necessary, repeat steps 1-5.
Category: Content Marketing and Social Media
Leveraging Social Signals for Improved Site SEO
In the world of Online Marketing and SEO, there are three fundamental components for gaining greater visibility and trust online. These three components include age, content quality and authority. Among these three components, the most challenging and time consuming aspect is undoubtedly the process and strategy of increasing a site’s authority. However, if done correctly,…
What is Sender Policy Framework (SPF)?
What is Sender Policy Framework (SPF)? The Sender Policy Framework (SPF) is an open standard specifying a technical method to prevent sender address forgery.[1] SPF was created in 2003 to help close loopholes in email delivery systems that allow spammers to “spoof” or steal your email address to send hundreds, thousands or even millions of…
Don’t Make These Three Social Media Mistakes
Going in Blind First and foremost, your business’s social media should have a strong outline of goals and objectives that you hope to gain in return for your efforts. Whether it be to raise awareness for your brand, increase traffic to your site or even simply to hear what others are saying, setting up clear…