I think many of us are past the point of considering social media a ‘new’ marketing channel. Businesses of all kinds are participating on Facebook, Twitter and more. It is easy, inexpensive and you can do it in-house. But is it working? Is it not only driving traffic to your site but is that traffic…
Category: Content Marketing and Social Media
Merge Your Google+ Profile and Your YouTube Channel
Google+ and YouTube recently announced that you can merge your business YouTube channel and your Google+ page. Once the pages are merged: Your YouTube videos will be viewable right from your Google+ page, on a separate YouTube tab You will have access to hosting live ‘On Air’ hangouts You can upload videos from YouTube and…
The Gamble of Doubling Down on Social Media
This article from Business Insider talks about how Proctor & Gamble is struggling to meet its marketing goals after the CEO made an announcement that they were going ‘all-in’ on social media. In a recent interview, P&G’s CEO is now saying they are instead going to increase their paid search budget and focus on traditional…
Facebook’s New News Feed: What Does it Mean for Users – and Marketers?
Unless you’ve been under a rock, you know that Facebook announced big changes for its news feed last week. As most speculated, the design changes highlight the most popular and engaging content on Facebook: images. All of the visual content you see in your news feed will be bigger and better. For marketers, this means…