Photo credit: Tambako the Jaguar In marketing lectures, webinars and keynote speeches you may hear the term ‘KPI’ a lot. In a recent conversation I had a colleague ask me what a KPI actually was and how I use them. So I thought I would talk about that here briefly. KPI stands for Key Performance…
Category: Content Marketing and Social Media
What is the Best Time of Day to Tweet?
Photo credit: Sean MacEntee I had two people ask me this question in my last webinar, Top 10 Tips You Need to Know About Using Twitter for Business, and I hear it often so I thought I would address it. I will warn you, this is not an easy answer. If it was easy, it…
Worried because you have questions about social media? Don’t be!
Photo credit: Nina Matthews Photography Sure, tread lightly and do your homework but don’t let the questions you have about social media paralyze you. Want to know why? Because everyone else has the same questions. We had a nice conversation with a man while we were at Summit last week. He said he thought all…
Manage and Grow Your Website for Lead Generation – 5 Takeaways
Last week Amanda and I traveled to Washington DC to present at Sage Summit, The Sage Group PLC’s annual education and training event. The session that I presented to Sage Partners was about managing and growing your website through content in order to generate leads for your business. (You can check out the slides from…