As business owners and marketers we spend a lot of time talking about what we want from our current and future customers: Buy Now! Download Now! Like us on Facebook! Follow me on Twitter! Scan the QR code! Sign up for our email newsletter! Perhaps if we spent a little more time explaining why we…
Category: Content Marketing and Social Media
What is a KPI?
In marketing lectures, webinars and keynote speeches you may hear the term ‘KPI’ a lot. In a recent conversation I had a colleague ask me what a KPI actually was and how I use them. So I thought I would talk about that here briefly. KPI stands for Key Performance Indicator. A KPI is nothing…
What is the Best Time of Day to Tweet?
I had two people ask me this question in my last webinar, Top 10 Tips You Need to Know About Using Twitter for Business, and I hear it often so I thought I would address it. I will warn you, this is not an easy answer. If it was easy, it would be no fun.…
Worried because you have questions about social media? Don’t be!
Sure, tread lightly and do your homework but don’t let the questions you have about social media paralyze you. Want to know why? Because everyone else has the same questions. We had a nice conversation with a man while we were at Summit last week. He said he thought all this social media stuff was…