The Google Analytics Is Dead! Long Live Google Analytics! It is the end of an era. Google has prompted the users of its Google Analytics service to move from Universal Analytics to the new standard Google Analytics 4 (GA4). With this change comes a much simpler and streamlined process for tracking, as well as some…
Category: Google Analytics
Developing a Data Retention Strategy to Help Grow Your Business
Data Organization is Essential The acquisition of workable data is a foundation of our modern, insight-driven society. Insights from applied data are a constant underpinning behind everything from advertising campaigns to the algorithms that drive Google’s search results. If you aren’t using data to make informed decisions, now is the time to start. Finding the…
Create Better Content With Data from Search Console Insights
Anyone who’s waded through the deep and murky waters of Google Analytics knows how hard it can be to glean the right conclusions from all the data. Sometimes a site owner just wants an overview of how their site is performing, where traffic is coming from, or how new content is doing. That led to…
How to Get Unsampled Data from Google Analytics
Scenario: You and a co-worker are tasked with providing a high-level analysis on Google Analytics data for the previous year. You both pull the same report, but find that you end up with different totals at the end. You double and triple check your work, but keep getting different results each time. After racking your…