How to Filter Out (Not Set) Hostname in Google Analytics

If you are like me, you probably see unnatural traffic all of the time sneaking into your Google Analytics data. It is a constant battle, and you sometimes feel like you will never get the clean data you deserve. Not all bot traffic is created equal though, and the measures necessary to remove this data…

Maximizing Your Homepage

When reviewing Analytics details on a monthly or quarterly basis, most website owners like to check the most popular pages on the site. This makes sense because one of the major benefits of Analytics is using real-world data from your users to make decisions, and focusing on the most popular areas of your website is…

How to Keep Staging and Sandbox Traffic out of Google Analytics

We’ve all been there. You’re looking at your Google Analytics reporting and notice a heavy spike in traffic or sales revenue and get excited. Then upon investigating, you discover that this is actually traffic from a testing or staging environment. Recognizing this test traffic is helpful today, but in the future you may not remember this…