How To Fix the Google Analytics Custom Reports Invalid Schema Error

If you recently tried to look at a custom report in Google Analytics, you may have noticed that the report (which may have always worked perfectly) are now displaying an error message when trying to view it. The Google Analytics error reads “Invalid schema. There was an error retrieving the requested dimensions/metrics.” If your Google Analytics Custom… Read more »

What is Google Optimize?

Last week, Google announced that its experimental testing platform, Google Optimize, is officially out of beta and available for free. This is great news for, well, everyone. Google Optimize puts robust testing and reporting features into the hands of everyday marketers and website managers. What previously required a developer can now be handled by anyone with… Read more »