After you’ve set up your Google Adwords PPC account and started running your campaign (long enough to have some data and trends to analyze), you have to start optimizing your campaign. A great place to start is to determine the best (and worst) times of the day and days of the week to run your…
Category: Paid Search (PPC)
Top 6 Google Analytics Features That We Don’t Use Enough
After many years of being neck-deep in Google Analytics, I finally had the chance to complete the Google Analytics IQ test. While reviewing for the test, I rediscovered features that I do not use nearly enough when looking at site data. Perhaps if I am skimping on them, some of you are too – so…
Is PPC a Good Safety Net for Panda Updates?
Photo credit: Stéfan Panda, Panda, Panda… Pandas haunt me again*. I am sure most of you know about the big Google Panda (or Farmer) update and now it is suspected the next version of that update is rolling out. This update is meant to help websites with unique content rank higher than content scraping sites.…
What is Quality Score?
Photo credit: KB35 In paid search (pay-per-click/PPC), like Google Adwords, there is a number that indicates the quality of the keywords you are using and affects it’s ranking and cost-per-click (CPC). The quality score is influenced by many factors like click-through rate (CTR), account history, quality of your landing page, relevancy of the keyword in…