In April of 2020, a few months after the start of COVID-19, Google announced it was bringing free listings to the Google Shopping tab for companies in the United States. Now, this option has been extended globally. This change came at the perfect time for struggling businesses looking to create an online presence for themselves.…
Category: Paid Search (PPC)
Drive Holiday Sales with These 6 Advanced PPC Hacks
The holiday season is coming up quickly and if you haven’t planned out your holiday strategy, now is the time. To prep for the 2021 holiday season, there are basic tips to incorporate, like reviewing historical data, utilizing holiday keywords, and aligning landing pages. But those tips are really a no-brainer. So here is some…
5 Major Reasons Your Company Should Be Advertising on LinkedIn
Compared to other social channels such as Facebook or Instagram, LinkedIn is still relatively undiscovered by many advertisers. Even with 750 million+ members, many businesses remain blind to the advertising possibilities on LinkedIn. Here, we go over some of the main reasons this social platform is worth advertising on, especially for businesses within the B2B…
Prepare Your Digital Marketing Strategy for the Cookieless Future
The phaseout of the third-party cookie will be one of the biggest changes to the marketing industry—and if you don’t have a plan, you’re already behind. The good news is that Google recently announced support for the third-party cookie would be extended until late 2023, giving marketers more than a year extension from the previous…