Prepare Your Digital Marketing Strategy for the Cookieless Future

The phaseout of the third-party cookie will be one of the biggest changes to the marketing industry—and if you don’t have a plan, you’re already behind. The good news is that Google recently announced support for the third-party cookie would be extended until late 2023, giving marketers more than a year extension from the previous…

Why You Need to Implement Facebook’s Conversions API Now More Than Ever

As of today, the majority of businesses advertising on Facebook are collecting consumer data through a third-party cookie known as the Facebook pixel. With the recent changes in data protection and Apple’s iOS 14 update, the Facebook pixel will start losing its effectiveness, causing campaign performance to suffer. Here are a few examples of how…

Google Ads Phases Out Broad Match Modifier

The evolution of paid search continues with Google’s announcement that phrase match is now incorporating the behaviors of broad match modifier (BMM), signifying the end of support for broad match modifier. The announcement states that this simplifies keyword portfolios while helping to reach more relevant customers. How Will Phrase Match Change? The updated phrase match…

Digital Marketing Trends to Utilize in 2021

2020 produced some big changes and challenges to the digital marketing industry. It put into perspective how quickly you must adapt your marketing strategies to be ahead of the competition. Now that we have had a year to learn and see how consumer behavior has evolved, here are some performance-boosting digital marketing trends to utilize…