Code reviews are one of the more under-appreciated aspects of working as a group on a code base. Often, these are viewed as a chore but there is a lot of a benefit that can come from them. In this post, we will review the benefits and tools to help with the code review process. Benefits…
Category: Web Design
Adopting a Proactive Website Maintenance Approach
One of the most important investments a company can make is investing in a solid website. Gaining a web presence can help a business to effectively and efficiently achieve their goals, be it brand recognition and marketing, gaining leads and building customer relations, or selling products to customer through an e-commerce storefront. Keeping pace with changes in…
Do Rotating Banners Convert? Rotating vs. Static Banners
Rotating banners (sliders and carousels included) are in theory are a great idea, they allow you to show multiple calls to action with different messaging in one area without taking up additional prime real estate on your homepage. The idea is simple, use one area to try and engage multiple user personas with different goals.…
4 Tips for Running a Successful A/B Test
Think Scientifically When you are running an A/B test, think of yourself as a scientist conducting an experiment. Strategies described in the Scientific Method apply very accurately in this situation. Before creating the test in Google Analytics or writing any code, ask yourself: What problem am I trying to solve? (Observation) What changes do I…