A couple of months ago we posted about authorship markup and what it means to B2Bs. When you are searching online for something, a particular author can be attributed to their published content. The title of the content shows up, along with the link, date, and meta description just like the other search results but…
Category: Web Development
Where do I start? Understanding PPC Data
After starting your paid search campaign you’re going to start collecting data. Here’s a simple breakdown of the data you’ll be looking at each day as you monitor and optimize your PPC campaign. Clicks – This is the number of times someone has seen your ad show up in a search result and have clicked…
What is Siri? What Does it Mean for How We Search?
You may have heard of the new feature on the iPhone 4S (the iPhone that came out last week) called Siri. Lots of people seem to be talking about it but lots are still wondering what it actually is. What it is Siri is a speech-recognition “personal assistant” that is built into the device. You…
Have a Mobile Site? Include a Full Site Option Too
As you know, more and more people are accessing your company website from their mobile phones and we need to be prepared for that. We have talked about deciding if you need a mobile site, determining how to see if mobile viewers are coming to your site, and lots of tips about boiling down what…