What is Authorship Markup and What it Means for B2Bs

Authorship markup is a way to attribute certain content back to its author. Updated 11/17/11 – New information about authorship markup: Authorship Just Got Better Using existing standards for HTML5, the “rel” attribute is used by search engines to get more information about a certain link. In this case, rel=”author” is telling search engines who…

What You Should Know About Sitelinks

Have you ever heard of “sitelinks?” Sitelinks are those extra list of links that you see below a main search result in the Google search engine. [See my example of sitelinks below where I searched for “maine popcorn”] Google’s secret algorithm determines whether sitelinks will appear under a particular search result or not. The idea…

Do You Need a Mobile Version of Your Website?

It depends… Boy, we hear that a lot. I’m sure you’ve been hearing “this is the year of the mobile” for a few years now. Ho-hum, let’s just get on with it already! Is this the year you need to have a mobile version of your current business website? For starters, have you looked at…

Manage and Grow Your Website for Lead Generation – 5 Takeaways

Last week Amanda and I traveled to Washington DC to present at Sage Summit, The Sage Group PLC’s annual education and training event. The session that I presented to Sage Partners was about managing and growing your website through content in order to generate leads for your business. (You can check out the slides from…