Building websites with high conversion rates requires a mix of data science, design, and even psychology. For most people these first two probably seem obvious, but the psychology component is often forgotten. In our industry you’ll hear a lot of talk about “UX” (short for User Experience), however, its effects on conversion rates are often…
Category: WordPress and Business Strategy
Welcome to WordSchool!
In the spirit of back to school, today’s blog post is the first lesson in a series giving a basic overview of the WordPress backend and its navigation. Today I’ll be giving a brief overview of the Dashboard, Posts, and Media sections and their functionality. The Dashboard After logging into the admin area of your…
Looks Can Only Get You So Far
“We need a new website. Ours is so old.” – This is a relatively common sentiment in the online development and marketing industry. While there are a good amount of “old” websites still out on the web, the most recently created sites are developed with current and future trends in mind, primarily concerned with the…
Keeping Your WordPress Site Secure
Updates The most important thing you can do to keep your WordPress site secure is to make sure it is up to date. There are many hackers that target older versions of WordPress and plugins that have known security vulnerabilities. Security updates are released frequently so you want to update both WordPress and your plugins…