For the last few months, my colleague RC Lations, myself, and some of our friends at Automattic have been preparing for WordCamp Maine’s second annual event at the Maine College of Art. After months of planning, the conference has come and gone leaving behind some good memories and lots of new knowledge about WordPress. In case you…
Category: WordPress and Business Strategy
Use the Google URL Builder for Social Tracking and Attribution
In a previous blog post I discussed the importance of Campaign Tagging in Email Marketing. I covered the basics behind the practice and the various uses for the different UTM parameters. With the explosion of social media sharing options available, it’s more important than ever to include tags in order to attribute traffic to your site to the appropriate online source. Google’s…
Google’s Mobile Search Algorithm Change (And Why It Matters)
If you haven’t heard by now, Google has full intentions on April 21st to change its mobile search algorithm in order to better serve mobile users. With an increasing number of web searches coming from mobile devices, Google has decided it’s time to change how it ranks sites based on this trend. Gone are the…
Common Three Letter Acronyms In Internet Marketing
What’s that? You need a CMS and SEO to help your site’s CTR, minimize your CPL and to get an overall better ROI out of your website? Maybe even a little PPC for direct marketing and see if you can get a decent ROAs? Great, we can do that! Does this type of conversion happen…