What is an E-commerce Payment Gateway?

Setting up an E-commerce solution online has been relatively common for retailers over the past 8-10 years. From clothing and electronics, to jewelry and food, practically anything can be purchased online at this point. There are 2 ways in which credit cards can be accepted on a website: Using your own Merchant Account This option…

Apps We Use to Stay Organized

With peak foliage nearly upon us and a slew of holidays just around the corner (Christmas is less than 80 days away, people!), this is the perfect time to take a step back and re-think your organization. Here are a few of our favorite apps that we’ll be using here at Hall for keeping our…

5 UX Ideas to Increase Conversion

Building websites with high conversion rates requires a mix of data science, design, and even psychology. For most people these first two probably seem obvious, but the psychology component is often forgotten. In our industry you’ll hear a lot of talk about “UX” (short for User Experience), however, its effects on conversion rates are often…

Welcome to WordSchool!

In the spirit of back to school, today’s blog post is the first lesson in a series giving a basic overview of the WordPress backend and its navigation. Today I’ll be giving a brief overview of the Dashboard, Posts, and Media sections and their functionality. The Dashboard After logging into the admin area of your…