Dec. 5 – Email is the frosting to your gingerbread house

Gingerbread house
Photo Credit: Wendy Copley

This is an entry in our daily Internet Marketing Advent Calendar series. Each day your favorite marketing elves Kasi and Amanda will focus on a new topic to get your internet marketing in order before the start of the new year.

Email Marketing is still so important

2009 has been the year Social Media just seemed to take over. We all love new toys and seeing how they work. Please don’t think that makes your old favorite toys any less useful (Velveteen Rabbit anyone?).

Every social networking site is tied to an email address. For many of those sites, a new update or subscriber on a site generates an email alert reminding you to go back and see the most recent activity. Our businesses are run with emails. Sales leads are usually forms filled out on your site, which generate an email. Everything we do online is held together with email.

Our friend Greg Cangialosi, CEO of Blue Sky Factory calls email the “Digital Glue.” Email is the driver of all things we tend to do in business. It is the staple of all online marketing. When you are building a gingerbread house you essentially have some cookie planks and cool colored candy. The frosting is what holds the whole thing together! Don’t overlook how important email is because it is the one piece that hold all of your online marketing together.

Want some more from Greg?
Check out this video too on merging your email marketing with social media:

Read the rest of the Internet Marketing Advent Calendar


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