Marketing Lessons from the New England Ice Storm

Hall was in the company of nearly a million homes and businesses in New England that lost power on Friday due to an overnight ice storm.  The storm came in fast and furious, coating everything with sheets of ice that sheared limbs off trees, resulting in downed or damaged powerlines.  As of this moment, 400,000+…

Yes a Cat’s Breath Does Smell Like Catfood

Stop telling people things they already know or things that have no value. Getting rid of the mumbo jumbo that everyone uses to describe their company and start digging into the reality of what you actually deliver. Question: What do these two sentences have in common? Our professionals collaborate with forward-thinking organizations to create low-cost,…

It’s Official: Digg-Like Data to Affect Google SERPs

A few weeks ago we mentioned the launch of Google’s new SearchWiki feature, which at the time many speculated would have an impact on how Google ranked pages, beyond just the view of a site in your own browser. The feature has met with a great deal of skepticism, including some scathing criticisms. We’re still…

Nine Big Things in ’09

Just like everyone else I am planning my goals for 2009. I think there are several things that are going to be big differences in the coming year: Social Networking for businesses will continue to expand and develop as a leading resource for brand management and replace many traditional marketing efforts. Social networking is inexpensive.…