SEO Audio Voices: Christopher Penn

This week on SEO Audio voices we speak with Christopher S. Penn, Chief Financial Officer of the Student Loan Network, creator of the popular Financial Aid Podcast, and co-host of the Marketing Over Coffee podcast. In addition, he’s a frequent speaker at new media and social media marketing conferences, unconferences, and other gatherings (a true…

Leads, please!

I was recently at an event where I was waiting in line. For lunch. Not exactly the time I’m most enthusiastic to hear a sales pitch. At the same time, the line was perched precariously close to an exhibitor booth, who was making the most of the opportunity by scanning everyone’s badge in line. I…

Bring Some Life To Your Blog! (Do it for us — your readers!)

You have seen them. Empty, forgettable blogs just put up to beg for a comment, a digg, a stumble but not giving you much as the reader. You’re not going to Digg or Stumble it without an incentive, right? Here are some suggestions to help your blog be remembered, subscribed to or shared: Know what…

What Your Business and an Island Community Should Have in Common

I grew up on Peaks Island, Maine. Peaks is a small island off the coast of Portland with an average population of about 800. Last week I spent the whole week on Martha’s Vineyard, and while larger than Peaks, it’s an island community all the same. While on vacation I was thinking about small businesses…