The Hall Blog

I was recently at an event where I was waiting in line. For lunch. Not exactly the time I’m most enthusiastic to hear a sales pitch. At the same time, the line was perched precariously close to an exhibitor booth, who was making the most of the opportunity by scanning everyone’s badge in line. I… Read more »

You have seen them. Empty, forgettable blogs just put up to beg for a comment, a digg, a stumble but not giving you much as the reader. You’re not going to Digg or Stumble it without an incentive, right? Here are some suggestions to help your blog be remembered, subscribed to or shared: Know what… Read more »

I grew up on Peaks Island, Maine. Peaks is a small island off the coast of Portland with an average population of about 800. Last week I spent the whole week on Martha’s Vineyard, and while larger than Peaks, it’s an island community all the same. While on vacation I was thinking about small businesses… Read more »

I don’t mean, “does your website not state lies.” I mean, does your website really shovel all of the squeaky sales veneer into its shallow grave and truly tell about what you do and why your approach better meets my needs, hopes, desires and dreams better than your competition’s? It’s not just enough to build… Read more »