photo credit: mattyturner As I’ve made no effort to hide, I’m a fan of Seth Godin and in particular his philosophy on marketing as storytelling. This morning he wrote a nice post on “Creating stories that resonate” that leads to the inevitable question: does your website resonate? This question is kind of an extension of…
The Hall Blog
Is Your PPC Campaign for You or Your Users?
It never fails to surprise me how often I’ll click on a pay per click ad only to end up on a page that’s resemblance to my search query is worse than a Canal St knock-off. I experience this both as a consumer and a professional as I compulsively click on ads in an effort…
Google Now Providing Colorful “Insights”
Well, if Googling yourself wasn’t already fun enough, you can now use Google’s powerful new Insights for Search tool to get a lot more information than you ever could before. Irreverently called “Google Trends on steroids” by Andrew Chen, the tool allows you to type in a search term and then see relative search data…
How SEO is like the Olympics
I have to admit, I was pretty captivated by the Olympics coverage over the weekend. From the men’s rowing to the women’s gymnastics, I couldn’t get enough of it. It was two days of intense spectator sporting. However, since it is Monday morning, and I’m at work, and can’t be home watching the games right…