One of the biggest challenges with any site is producing quality content that draws in new visitors and keeps existing visitors returning. This is especially true of sites of small businesses and nonprofits, whose resources are limited as a rule and rarely have someone who writes content as part of their job description. In these…
The Hall Blog
Are you afraid of Universal Search?
Google recently shook up the internet marketing community with their monumental move to start integrating all their search engine results (images, books, videos, etc.) into their standard organic search product. For example, try a search for popular items such as “pirates of the caribbean” or “steve jobs” — Google now pulls in video, news clips,…
5 Basics for Compelling Content
Inspired by Johnon this week, here are some of the fundamentals essential to gripping web copy that entertains and sells: 1. Tell a story. Customers aren’t looking for a sales pitch. They’re looking for solutions. If your product or service is so great that they just have to have it, you need to demonstrate why,…
Google Complaint Prompts Change in Vista
The giants butt heads again, with Microsoft grudgingly agreeing to change how default search is set up in Vista after the Justice Department sided with Google over an antitrust complaint. The grounds — that the current setup limits alternative desktop search engines — may sound a little funny from a company earning their own antitrust…