There are no quick fixes to winning on the web, but a little bit of know-how and strategy can go a long ways. Culling on our seven years of producing sites with excellent rankings in organic search, we’ve begun work on a new guide: Six Steps to Web Success. The guide offers a mixture of…
The Hall Blog
Make the Most of Your Existing Content
One of the biggest challenges with any site is producing quality content that draws in new visitors and keeps existing visitors returning. This is especially true of sites of small businesses and nonprofits, whose resources are limited as a rule and rarely have someone who writes content as part of their job description. In these…
Are you afraid of Universal Search?
Google recently shook up the internet marketing community with their monumental move to start integrating all their search engine results (images, books, videos, etc.) into their standard organic search product. For example, try a search for popular items such as “pirates of the caribbean” or “steve jobs” — Google now pulls in video, news clips,…
5 Basics for Compelling Content
Inspired by Johnon this week, here are some of the fundamentals essential to gripping web copy that entertains and sells: 1. Tell a story. Customers aren’t looking for a sales pitch. They’re looking for solutions. If your product or service is so great that they just have to have it, you need to demonstrate why,…