Tapping into Google Trends

Are you selling products or services that are affected by region or seasonality? Or popularity? Your online marketing campaigns could benefit from the database of search information that Google Trends serves up in addition to the real-time search trends. What Does Google Trends Show? This often-overlooked tool illustrates the popularity of search terms compared to… Read more »

WooCommerce vs. Shopify: Which is Better for Your Business?

With the rise of entrepreneurship, the “side-hustle,” and the distributed workforce, more and more people are looking to eCommerce as a way to make a living or expand their existing brick and mortar business. Two of the most popular eCommerce platforms are WooCommerce and Shopify. The following is a short guide to choosing which of… Read more »