In the world of PHP programming, the functions serialize() and unserialize() have long been relied upon for converting complex data structures into strings. They are great at performing the function they were designed to do: convert PHP objects into a string that can be stored in a database or file. These strings can then be…
The Hall Blog
Craft Powerful Texts with Klaviyo’s SMS Assistant
Whether you’ve been utilizing SMS marketing for a while or it’s still a relatively new marketing channel for you, Klaviyo’s new AI-powered SMS Assistant tool can help you more easily write compelling text messages for your audience. SMS marketing is a highly personal and engaging channel, and mobile carriers require marketers to meet particular compliance…
How to Automate Website Accessibility Testing
As more and more people use the internet as their primary source of information, it’s essential that websites are accessible to everyone, including those with disabilities. The Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG) set standards for web accessibility, and it’s important for website owners to ensure their websites meet…
Writing Site Content That Demonstrates E-E-A-T
If you want to improve your website’s ranking in search engine results pages (SERPs), you need to focus on creating high-quality content. Adding value to your users’ online experience should be a priority for your organization. But where do you start, and how can you ensure you rank well? These are often the first two…