What is Facebook Newsfeed Optimization?

Photo credit: Colin_K There is a lot of talk about Facebook Newsfeed Optimization and Social Media Optimization going on. Some are saying it is as important as SEO. I can’t say I agree with that but I do think it is important to think strategically about what you are posting to Facebook as your business,…

Effective Client Testimonials

People are doing their homework before they purchase a product or commit to working with a company. They are asking their friends for feedback and researching products, services and companies online. The best thing you can do is to be aware of reviews people are putting out there (google your company every now and then)…

Three Things to Shake Your Fear of Social Online Marketing

I read a lot (nerd alert). I read a lot of different kinds of books, a lot of different blogs and even a lot of magazines. All kinds of genres but one thing recently has been discussed a lot in all of these different publications and resources: FEAR! We are afraid to try new things,…