Social Media Advertising – Twitter, LinkedIn and Facebook

There is no denying that your customers and potential customers are using social media sites. As social media sites rose in popularity though, it became harder to stand out from the crowd. As social media sites grow up (and try to generate money), many have launched advertising options for businesses. Some are great, some need…

How to Be Heard on Facebook: Posting to Your Brand Page to Engage

1,000+ Facebook Likes equals 1,000+ eyeballs, right? Wrong. Not all of your fans or followers are going to see those Facebook posts you’re so diligently putting out there. Facebook still favors the user and it customizes each user’s Newsfeed content based on how often said user engages with posts by friends and brands. Facebook does…

Optimizing Your Business Facebook Page

Last week we noticed that Facebook is now allowing Page owners to change their username or vanity URL. Before now, the username you chose was permanent – no ifs, ands or buts about it. This got us thinking about other important Page elements that are worth noting if you are creating a new Facebook Page…

Facebook: Highlighting vs Pinning Posts

We have Facebook on the brain over here this week. Between some projects we are working on and my webinar on Facebook Business Pages, Zuckerburg has our attention. This morning we were talking about some of the new features people are getting more comfortable with in the new Pages layout. One aspect I am starting…