Optimizing Your Business Facebook Page

Last week we noticed that Facebook is now allowing Page owners to change their username or vanity URL. Before now, the username you chose was permanent – no ifs, ands or buts about it. This got us thinking about other important Page elements that are worth noting if you are creating a new Facebook Page…

Facebook: Highlighting vs Pinning Posts

We have Facebook on the brain over here this week. Between some projects we are working on and my webinar on Facebook Business Pages, Zuckerburg has our attention. This morning we were talking about some of the new features people are getting more comfortable with in the new Pages layout. One aspect I am starting…

What You Need to Know About Facebook Cover Images

Businesses everywhere are getting used to the new Facebook Timeline. The largest change with the new layout is the large cover image at the top of every page. Having such a large chunk of real estate that your business can control is a great opportunity. Recent research has shown that the cover image is now…