A Simple Guide to Facebook’s Different Ad Types

If you’ve seen Facebook evolve over the years, you’ve watched as different ad formats have been added to the mix. More recently, we’ve seen options become available within the news feed itself and in the mobile app. The (newish) Promoted Post option drew quite a bit of controversy when it was introduced around the same…

Social Media Advertising – Twitter, LinkedIn and Facebook

There is no denying that your customers and potential customers are using social media sites. As social media sites rose in popularity though, it became harder to stand out from the crowd. As social media sites grow up (and try to generate money), many have launched advertising options for businesses. Some are great, some need…

How to Be Heard on Facebook: Posting to Your Brand Page to Engage

1,000+ Facebook Likes equals 1,000+ eyeballs, right? Wrong. Not all of your fans or followers are going to see those Facebook posts you’re so diligently putting out there. Facebook still favors the user and it customizes each user’s Newsfeed content based on how often said user engages with posts by friends and brands. Facebook does…