How to Optimize Your PPC Ads for Voice Search

There is no doubt that voice search is gaining popularity. If you’ve ever been stuck trying to find a business’s address or operating hours while driving, voice search can make it much easier. Data from Google shows that 27% of internet users are using voice search on their phones. Optimizing your PPC ads for voice…

Level Up Your PPC Marketing Strategy with A/B Testing

A/B testing is an important component of any company’s PPC strategy. Strong brands are always experimenting with different advertising strategies. Adopting a data-driven approach to test and optimize messages on platforms like Google Ads and Microsoft Advertising can help to capture different audience segments, or help to better appeal to the ones you’re already targeting.…

Increase Sales and Drive More Conversions with Remarketing Ads

If you want to re-engage website visitors that didn’t convert, you will need to market to prospects in the middle or the bottom of the marketing funnel. This type of campaign is known as website remarketing. Remarketing ads are some of the most profitable because they are aimed at people that are already considering your…

Drive Holiday Sales with These 6 Advanced PPC Hacks

The holiday season is coming up quickly and if you haven’t planned out your holiday strategy, now is the time. To prep for the 2021 holiday season, there are basic tips to incorporate, like reviewing historical data, utilizing holiday keywords, and aligning landing pages. But those tips are really a no-brainer. So here is some…