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Your 2012 Web Strategy
The internet is always changing and it's our job as marketers to keep up with the trends. In this webinar we'll talk about your web strategy for 2012; what you need to change, what you should focus on, and what efforts you might want to ditch. We'll also talk briefly about the emerging trend of using CMSs (Content Management Systems) and why this is such a popular option for website managers.
Presented by Jenika of Hall Internet Marketing Solutions
How to Write for SEO
Writing content with SEO in mind is not as complicated as it sounds. In fact, writing for your audience and customers is not that different from writing in order to be discovered by search, you just need to keep a few tips in mind. This webinar will go over the basics of how to write for SEO, and more importantly, what not to do.
Presented by Monica Wright of Hall Internet Marketing
6 Advanced Features in Google Analytics You Should Know
Have you ever been in Google Analytics and wondered what the $ Index metric meant? Or how to read the Reverse Goal Path Report? Google Analytics is an extremely robust platform that most of us only scratch the surface of, even if you live in your site metrics on a regular basis. This webinar will dig a bit deeper into six advanced features that can save time, provide valuable insight on site performance and reveal opportunities you may not be thinking about.
Presented by Monica Wright of Hall Internet Marketing
Beyond the Basics: Expanding Your Local Listings for Search
As an extension of a previous webinar "Getting Found and Optimizing for Local Search", we will deep dive into advanced tactics that not just enhance your local search presence, but ultimately get people to take action. In this webinar we will talk about creative approaches to your local search listing, marketing to get more positive reviews and getting people to take an action from your local result listing.
Presented by Monica Wright of Hall Internet Marketing
Getting Found and Optimizing for Local Search
People are starting to get extremely clever and are expecting a lot more from local search results. How do you compete? How do you make sure you are found? This webinar will review the likely factors that impact a local result, bust a few myths and provide some creative ideas that will make you think of "local search" a little bit differently.
Presented by Monica Wright of Hall Internet Marketing
CRO - Time To Make Some Data-Driven Decisions
Conversion Rate Optimization. If you can show people that one thing works better than another on your site - and back it up - then there should be no push back from the departments holding the purse strings. But how do you start determining what works best for your site? What kind of data do you look at? How do you measure it? This webinar will look at the foundations of conversion rate optimization, and provide steps to follow.
Presented by Monica Wright of Hall Internet Marketing
A PR Approach To Building Links
In this webinar you'll learn how to use PR to not only increase your visibility and traffic, but increase valuable links that have awesome SEO benefit. This webinar will provide tools and resources that can build on your current PR efforts to increase brand awareness and generate inbound links to your site.
Presented by Monica Wright of Hall Internet Marketing Solutions
Finding Keywords and Optimizing Your Site for Search Intent
People search for things for different reasons; like looking for answers or to make a purchase. How do you determine keyword search intent based from on target audience? How do you optimize your site to deliver what searchers are looking for? In this webinar we'll help you close the gap between searcher intent and attracting the right audience. We will also talk about keyword tools that can help you research searchers intent so you are better prepared to deliver the right content.
Presented by Monica Wright of Hall Internet Marketing Solutions
Basics of Using a CMS: How it Works and Getting Over the Learning Curve
Are you thinking about using a CMS for your next website? It sounds really easy right? What many people don’t realize is that there is a learning curve involved with web content creation and implementation. This webinar will go over the basics of how a typical web CMS works so that you can have a good idea of what you are in for. We will also review some web content terminology and best practices.
Presented by Alayna White of Hall Internet Marketing
Identify and Improve Low-Performing Pages on Your Website
When you're managing a website your focus is on high traffic pages and converting site visitors into sales leads. However, you also want to focus on pages when they aren't contributing to the web strategy in place. All the sections on your site are important and serve a purpose. In this webinar we'll discuss how to determine when pages are negatively performing, key metrics to monitor in Google Analytics, and which elements you can alter to boost performance.
Presented by Jenika Scott of Hall Internet Marketing
How to Optimize the Most Important Pages on Your Site
We all know that your home page is usually the most visited page on your website, but some people are unaware of how many people are visiting your About Us page. Are you missing opportunities by not thinking strategically about your About Us page? Most websites also have a Contact Us page, is yours as effective as it can be? In this webinar we'll discuss the three most visited pages on your website: your homepage, about us page, and contact us page and how to best optimize them for usability, conversions, and building relationships.
Presented by Jenika Scott of Hall Web Services
11 Quick Things You Can Do To Update Your CMS Website
Using a CMS to manage a website is growing in popularity as more people decide to take control of their web content. However, it can be hard for busy companies to find the time to make updates other than adding a news item every so often. In this webinar I'll explain why it is so important to keep your website updated and will give 11 ideas that you can use for quick updates to your website!
Presented by Alayna White of Hall Web Services
Intro to Creating a Multichannel Marketing Strategy
Websites, enewsletters, blogs, social media, traditional media... how do they all fit together? In this webinar we will discuss creating a content strategy and how to start organizing your content. As we approach the end of the year, it is a time to get organized and make sure your marketing efforts are complimenting - not competing, with each other.
Presented by Amanda O'Brien of Hall Internet Marketing Solutions
Improve Your Conversion Rate in 2011 - New Year's Edition
It is challenging to create a website that effectively converts visitors into sales leads. Many factors come into play: You need to understand the different ways to reach potential customers through your website content, you must know your audience, and your company's website should be up to date with industry standards and best practices. This webinar will countdown the different approaches to take to help increase your website's conversion rate for 2011.
Presented by Jenika Scott of Hall Internet Marketing Solutions
How Successful is Your Website?
You have spent time and money to create and maintain your website, you need to be able to measure its performance. This webinar discusses key statistics and trends to watch when measuring site performance. We will also show you how the data you collect can give you insight into changes you can make to improve the success of your website.
Presented by Jenika Scott of Hall Internet Marketing Solutions
All About Site Navigation and Accessibility
The content that you put on your website is very important, but if visitors have trouble accessing it, then it is doing no good. Having an accessible website with an understandable navigation should be a priority! In this webinar, I will discuss what considerations need to be made in the creation of an accessible site and why they are important. I will also provide some tips that you can use to make sure that your website is user friendly for everyone!
Presented by Alayna White of Hall Internet Marketing Solutions
Using Google Analytics to Measure Website Engagement
How are people getting to your website? What content do they respond to? Is a visitor from a search engine or a referring website more likely to buy or sign up for a newsletter? If you aren't able to answer these questions, then you need to attend this webinar on how to use Google Analytics to determine how people are engaging (or not engaging) with your website. We'll talk about the why and how of using web analytics to track site performance and how to use these insights to make improvements to your website.
Presented by Kasi Gajtkowski of Hall Internet Marketing Solutions
Optimizing Your Landing Pages for Best Results
This webinar presents information about landing page optimization and how it can be used in coordination with paid search campaigns and other marketing efforts to improve conversions on your website. We'll discuss different ways to test your landing pages and some ways to optimize them so they are operating at their maximum potential.
Presented by Jenika Scott of Hall Internet Marketing Solutions
Generating Leads from Research-Oriented B2B Buyers
Getting people to your website is only one part of the puzzle -- to be successful, you need to effectively convert website visitors into sales leads. This webinar analyzes the psychology behind B2B buyers using the web and shows how to answer the concerns and desires of website visitors, validate your business, and effectively generate leads online.
Presented by Jenika Scott of Hall Internet Marketing Solutions
Driving Traffic to Your Website
Now that you've invested in building your website and created content that users will find helpful, are you getting the traffic you expected? Generally, driving traffic is inexpensive, however, it does take some time and effort on your part. In this webinar, we will discuss different ways to drive traffic to your site; including SEO, PPC, Social Media, Blogging, and more.
Presented by Jenika Scott of Hall Internet Marketing Solutions
How to Create Quality Web Content and Why it is Important
Keeping your website fresh with new content is important for both SEO and maintaining a loyal audience. It can be hard enough to consistently provide current information, let alone the quality information that your visitors are looking for. This webinar will explain the importance of fresh content and will give tips on how you can create it in a way that will keep visitors coming back for more.
Presented by Alayna White of Hall Internet Marketing Solutions
How Search Works
Learn a new definition for spiders and crawling in this in-depth webinar explaining the inner workings of search engines. Learn why SEO best practices work by understanding how search engines index web pages and use their secret algorithms to determine results. More importantly, we tie this all back into your business, and discuss how an understanding of the web and search translates into an effective web site for your company.
Presented by Kasi Gajtkowski of Hall Internet Marketing Solutions
Five SEO Mistakes to Avoid
Now that you understand the importance of search engine optimization and are implementing a strategy of your own, are you falling into some of the common pitfalls of SEO? This webinar will identify 5 common SEO mistakes including aspects of keyword strategy, on-page SEO elements, and content optimization - and how to remedy them.
Presented by Kasi Gajtkowski of Hall Internet Marketing Solutions
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?
Everyone knows that Google is the leader in web search, but with Microsoft's purchase of Yahoo, a lot of people are wondering if there's a new sheriff in town. This webinar looks at the search technologies behind the major search engines, the details of the Yahoo-Bing search technology deal, and the implications for search engine optimization and your business.
Presented by Kasi Gajtkowski of Hall Internet Marketing Solutions
Using Pay Per Click To Generate Sales
Pay per click (PPC) campaigns allow you to bid on even the most competitive keywords -- but while they're easy to set up, making them profitable is much harder. This webinar will illustrate the factors of successful PPC campaigns and how to use targeted keywords, ad copy, and regions to make your campaigns pay off.
Presented by: Kasi Gajtkowski, Internet Marketing Manager and Google AdWords Certified Individual
Using Analytics to Drive More Business
How are people getting to your website? What content do they respond to? Is a visitor from organic search or pay per click more likely to buy? If you aren't able to answer these questions, then you need to attend this webinar on how to use web analytics. We'll talk about the why and how of using statistics to track site performance and how to use these insights to make incremental improvements to your website over time.
Presented by Kasi Gajtkowski of Hall Web Services.
What You Need to Know About SEO
Ready to start coming up in search engine listings? Wondering how to tell gold from snake oil in the SEO industry? Learn all about the basic principles of SEO and how they affect your website in this action-packed half hour.
We Cover:
- How and why people use search engines and what that means to you
- How SEO allows us to get our website in front of prospective customers
- What SEO best practices are and the role of server-side optimization
- The importance of links and how the internet community plays a big role in how your website perform
Presented by Kasi Gajtkowski of Hall Web Services.
Want to see a past presentation live? Contact us to set up a private webinar presentation when convenient for you.
