View Archived Webinars On Internet Marketing
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How Successful is Your Website?
You have spent time and money to create and maintain your website, you need to be able to measure its performance. This webinar discusses key statistics and trends to watch when measuring site performance. We will also show you how the data you collect can give you insight into changes you can make to improve the success of your website.
Presented by Jenika Scott of Hall Web Services
How to Create Quality Web Content and Why it is Important
Keeping your website fresh with new content is important for both SEO and maintaining a loyal audience. It can be hard enough to consistently provide current information, let alone the quality information that your visitors are looking for. This webinar will explain the importance of fresh content and will give tips on how you can create it in a way that will keep visitors coming back for more.
Presented by Alayna White of Hall Web Services
How Search Works
Learn a new definition for spiders and crawling in this in-depth webinar explaining the inner workings of search engines. Learn why SEO best practices work by understanding how search engines index web pages and use their secret algorithms to determine results. More importantly, we tie this all back into your business, and discuss how an understanding of the web and search translates into an effective web site for your company.
Presented by Kasi Gajtkowski of Hall Web Services
Generating Leads from Research-Oriented B2B Buyers
Getting people to your website is only one part of the puzzle -- to be successful, you need to effectively convert website visitors into sales leads. This webinar analyzes the psychology behind B2B buyers using the web and shows how to answer the concerns and desires of website visitors, validate your business, and effectively generate leads online.
Presented by Jenika Scott of Hall Web Services
Five SEO Mistakes to Avoid
Now that you understand the importance of search engine optimization and are implementing a strategy of your own, are you falling into some of the common pitfalls of SEO? This webinar will identify 5 common SEO mistakes including aspects of keyword strategy, on-page SEO elements, and content optimization - and how to remedy them.
Presented by Kasi Gajtkowski of Hall Web Services
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?
Everyone knows that Google is the leader in web search, but with Microsoft's purchase of Yahoo, a lot of people are wondering if there's a new sheriff in town. This webinar looks at the search technologies behind the major search engines, the details of the Yahoo-Bing search technology deal, and the implications for search engine optimization and your business.
Presented By Kasi Gajtkowski of Hall Web Services
Using Pay Per Click To Generate Sales
Pay per click (PPC) campaigns allow you to bid on even the most competitive keywords -- but while they're easy to set up, making them profitable is much harder. This webinar will illustrate the factors of successful PPC campaigns and how to use targeted keywords, ad copy, and regions to make your campaigns pay off.
Presented by: Kasi Gajtkowski, Internet Marketing Manager and Google AdWords Certified Individual
Using Analytics to Drive More Business
How are people getting to your website? What content do they respond to? Is a visitor from organic search or pay per click more likely to buy? If you aren't able to answer these questions, then you need to attend this webinar on how to use web analytics. We'll talk about the why and how of using statistics to track site performance and how to use these insights to make incremental improvements to your website over time.
Presented by Kasi Gajtkowski of Hall Web Services.
What You Need to Know About SEO
Ready to start coming up in search engine listings? Wondering how to tell gold from snake oil in the SEO industry? Learn all about the basic principles of SEO and how they affect your website in this action-packed half hour.
We Cover:
- How and why people use search engines and what that means to you
- How SEO allows us to get our website in front of prospective customers
- What SEO best practices are and the role of server-side optimization
- The importance of links and how the internet community plays a big role in how your website perform
Presented by Kasi Gajtkowski of Hall Web Services.
Want to see a past presentation live? Contact us to set up a private webinar presentation when convenient for you.
