Associate Google Analytics and WMT for Simplified Insights and Reporting

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Google Analytics (GA) and Google Webmaster Tools (WMT) provide a wealth of information about website usage by visitors and the Googlebot respectively. When used individually, account holders can see key visitor metrics using GA and uncover issues that may be negatively impacting website health in WMT. While using each of these products individually is great, combining them… Read more »

New Extra-Long Descriptions Spotted in Google SERPs

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The value of meta descriptions has long been debated. While many see them merely as useful information for users with questionable influence on search rankings, others insist they play a critical role in search engine results. Whatever your own opinions are about meta descriptions, the keywords used in them, and how they affect rankings, you’ll… Read more »

How to Identify and Filter Bad Referrals in Your Google Analytics Data

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If you are a site owner or marketer you have most likely seen a few odd referrals in your acquisition reports recently from websites that don’t seem to add up. Some of the biggest offenders you may have noticed are semalt.semalt.com, buttons-for-website.com, and variations of makemoneyonline.com. What Are These Referrals? These sites are not actual… Read more »

Coding Conventions: Keep Your Code Clean and Stylish

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When working on a project it is important to keep your code efficient in both execution and appearance. All projects, especially web projects, will need to be maintained on some level. One way to make this easier is by adhering to the code conventions, or style guide, set up within your development team or community. A good example of… Read more »