Using Google PageSpeed Insights to Gauge Site Performance

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As you may imagine, there are countless variables that go into making a successful website. Between design, search engine optimization, and technical performance, it can occasionally be difficult to know exactly where a website excels and where it falls short. Fortunately, Google has a tool made to quickly gives you a snapshot of your site’s… Read more »

Getting Started with Macros for Excel

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Microsoft Excel is almost universally regarded as the gold standard of spreadsheet software, but most users only scratch the surface of the program’s immense capabilities. At Hall many of us use Excel every day to analyze data from Google Analytics, site crawls, and other sources. Part of this process involves formatting raw data – for… Read more »