What are Meta Tags?

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You’ve probably heard the term Meta tags tossed around, but unless you work in the web development or online marketing industry you probably don’t know exactly what they are. Meta tags simply help provide extra information about your website to search engines but do not affect the site’s appearance. Search engine crawlers look for these… Read more »

How to Conduct a Competitive SEO Audit

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Many marketers are interested in monitoring their competitors’ search engine optimization efforts. Whether you’re overhauling your site’s SEO or wanting to develop a process for checking in more regularly, a competitive SEO audit can help you understand where you stand, and how much work you will need to do to gain traction on your competitors…. Read more »

Google Local 7 Pack Trims Down, Now Local 3 Pack

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Last week Google rolled out a new format for its local search results pages, switching up the previous ‘local 7 pack‘ where seven local businesses were featured. Google now displays only three for local search queries. This turns already valuable SERPs real estate into an elite trio of the three businesses deemed to be the… Read more »