Optimizing eCommerce Product Pages

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There are several elements that make up a well-optimized E-commerce product page. These elements can help create a compelling shopping experience for the consumer and can also lead to increased conversions. Use Unique Product Descriptions A unique product description entices future customers, differentiates you from dealers of similar products, and provides some critical SEO benefits…. Read more »

WordCamp Maine Wrap-up

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For the last few months, my colleague RC Lations, myself, and some of our friends at Automattic have been preparing for WordCamp Maine’s second annual event at the Maine College of Art. After months of planning, the conference has come and gone leaving behind some good memories and lots of new knowledge about WordPress. In case you… Read more »

Use the Google URL Builder for Social Tracking and Attribution

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In a previous blog post I discussed the importance of Campaign Tagging in Email Marketing. I covered the basics behind the practice and the various uses for the different UTM parameters. With the explosion of social media sharing options available, it’s more important than ever to include tags in order to attribute traffic to your site to the appropriate online source. Google’s… Read more »