SEO Predictions for 2015

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2014 was another year of calling out questionable SEO practices. Each Google algorithm update brought more and more penalties for once widespread SEO tactics. The notoriously vague Panda algorithm quality guidelines were finally leaked, and Penguin continued to wage the war on spammy backlinks. Take one look at how Google is updating its search algorithms,… Read more »

SEO Trends That Will Be Left Behind In 2014

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It would be an understatement to say that SEO has changed a lot this year. Between Google’s Panda, Penguin, and Pigeon updates, SEO specialists had to reevaluate their strategies. SEOs are in the process of replacing strategies like link-building and keyword stuffing with well written, high quality content that complements SEO efforts. Below are SEO trends… Read more »

Use an Editorial Calendar to Manage Your Company’s Content Output

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Businesses today have more options for marketing themselves and communicating with customers online than ever. The problem, despite the myriad solutions now available, is that the internet can still feel frustratingly compartmentalized at times. It offers countless platforms on which to provide value and interact with customers, yet each of these feels distinctly apart from… Read more »