Topic: Analytics

What Happened to My Visits and Unique Visitors Data in Google Analytics?

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You may have noticed in your Google Analytics reports that the traditional Visits and Unique Visitors metrics have disappeared. I noticed the change while making new Custom Reports for a client of ours. After 2-3 minutes of ripping my hair out of my head as to why they weren’t available as metric choices, I started… Read more »

Yahoo Organic Traffic Changes

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Your Yahoo! Organic Traffic Probably Saw a February Nose Dive, and it’s Not Your Fault If you’ve noticed a change in your organic Yahoo! traffic on Google Analytics, you’re not alone.  Starting in February of 2014, Yahoo! switched to secure data for their keywords, similar to Google Analytic’s ‘not provided.’  Yahoo! now sends data through… Read more »