Topic: Google+

Use an Editorial Calendar to Manage Your Company’s Content Output

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Businesses today have more options for marketing themselves and communicating with customers online than ever. The problem, despite the myriad solutions now available, is that the internet can still feel frustratingly compartmentalized at times. It offers countless platforms on which to provide value and interact with customers, yet each of these feels distinctly apart from… Read more »

Social Media Strategy to Save Time and Sanity

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Social media should absolutely be an important piece of every company’s marketing strategy. Not only is it a free and valuable way to maintain contact with your clients and potential clients, it can also play a role in boosting your search results. In essence, social media done right not only legitimizes you to your customers, but… Read more »

Leveraging Social Signals for Improved Site SEO

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In the world of Online Marketing and SEO, there are three fundamental components for gaining greater visibility and trust online. These three components include age, content quality and authority. Among these three components, the most challenging and time consuming aspect is undoubtedly the process and strategy of increasing a site’s authority. However, if done correctly,… Read more »

Don’t Make These Three Social Media Mistakes

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Going in Blind First and foremost, your business’s social media should have a strong outline of goals and objectives that you hope to gain in return for your efforts. Whether it be to raise awareness for your brand, increase traffic to your site or even simply to hear what others are saying, setting up clear… Read more »