Being able to effectively market in the new research oriented, conversation marketing environment of the web must be a part of every B2B organization’s marketing strategy. We all recognize the opportunities that everyone is talking about in social media marketing, but what is really going on? How do we get our heads around this, when…
Year: 2009
What is it That You Do in 30 Seconds? Re-Inventing the Elevator Pitch.
I think it is time the Elevator Pitch made a comeback! Your Elevator Pitch is what you would tell someone in an elevator about your company, your goals, your mission and you only have the same time you would have if you were on an elevator with someone for a few floors. Perhaps this person…
Video Marketing for Your Business
YouTube recently took the title of fourth most visited site on the internet (behind Google, Facebook and Yahoo). Whether you consider YouTube a thriving online community of people searching for information or a huge time suck – you can’t ignore that people are on it and using it. I have seen my fair share of…
Whoopee!!! I am best of breed!
Phrases like “best of breed” are very popular in business these days. I received a phone call from a very nice person who asked me today if our CMS solution was a “best of breed” solution. I asked her to explain. It turns out what she really wanted to know was if I thought it…