Year: 2009

The first thing I do every morning is check our Google Analytics and Feedburner stats. I like to see what things are working for us and what things are not working. I am proud to say that our blog has been doing quite well and gaining subscribers at a steady pace. Then, one mid week… Read more »

For the last two weeks, we’ve talked about how to get the gear to make a video and how to turn an idea into reality. Later today I’ll finally be presenting our webinar on using web video to tell your story, and today’s post is about how to get your video to do something once… Read more »

As I discussed last week, web video doesn’t require the same kind of equipment you need to shoot an amazing indie short. However, that doesn’t mean you get to skimp on the creativity! The blessing and curse of web video is that you have only 2-5 minutes to say what you’ve got to say. You… Read more »

Inbound Marketing is the term for the types of marketing efforts where you are being found by consumers when they are researching information. Outbound marketing is the term for interruption based marketing like television commercials, radio ads, newspaper articles, telemarketing etc. All of these marketing methods are built to interrupt people while they are trying… Read more »