The Marketing Power Shift – From Sellers To Buyers The power to deliver your marketing message is no longer in your hands. The buyer is now much more powerful than the seller. Does this signify the end of traditional marketing? Possibly… but, at the very least it definitely changes how the game is played. Let…
Year: 2009
The Difference Between B2B and B2C buyers
Business To Business (B2B) Services Buyers and Consumer Product Buyers (B2C) have different perspectives on the purchasing process because they are in two completely different places emotionally. Research buying in B2B is gaining momentum because, for the majority of business services buyers, they are looking fill a need and to lower their personal risk. The…
Facebook Changing Layout Again
Here we go again. Facebook announced today that they are changing their layout (again)… The change is set for next Wednesday and I am expecting it to take about a month for me to get used to it again. The new layout will be in real time, will have your newsfeed front and center and…
Using Video to Enhance your Website
Video has evolved. No longer only associated with television, video has made its impact on the web in various forms. Whether it’s user-uploaded video clips (YouTube) or full episodes of TV shows (as most major TV networks have done), the online community is now up to speed, literally, to not only store long video clips, but also offer easy playback ability via the web.