Year: 2009

I had an interesting conversation with a client recently on their reservations about starting an email marketing campaign. They thought email marketing was ‘out’ and getting emails from companies was considered spam. I am not sure if I could have disagreed more. Email marketing campaigns are a great way to stretch your marketing dollars and… Read more »

For most business to business sales (B2B) or service firms, the greatest value they have is in their contact list. During any merger or acquisition, this is certainly one important factor in the valuation of the company. If, at acquisition, this is what is really valued, then why during the life of the business is… Read more »

I was recently asked to speak at a business group about business to business internet marketing and “the new hot topic called social marketing.” There is enough discussion about different elements of social network marketing and about how all them are the next big thing. What do I mean? How about these ones straight from… Read more »

Alright, as promised yesterday, here begins my new mini-series surveying organic search marketing and the implications of this form of marketing on your business.  Scores of information has been written on this topic, some of the best by SEOMoz and Hubspot.  Knowing I’m trodding down an already well-paved road, I’m going to focus on the… Read more »