Browser Support vs Innovation

We strive to create new and innovative sites using the latest features web technologies with the goal of delivering the best user experience possible. In turn, our clients attract more new and return visitors, improve site performance, and increase conversion rates. With each new innovation, however, we are constrained by issues of Browser Support. A chain is…

Getting Started With UTM Parameters

A UTM code is a tag added to the end of a URL which, once clicked by a user, sends data back to Google Analytics. UTM codes allow you to track which elements of your online marketing strategy are most effective, from links on an email to content shared via social media. “UTM” stands for…

4 Common SEO Mistakes to Avoid

Following the latest “SEO Best Practices” can present several challenges for online marketers. With search engines constantly adjusting their algorithms, SEO strategy is forced adapt and adjust just to keep up. It’s easy to keep on top of the latest techniques while disregarding simple SEO mainstays. The following are SEO practices that should be avoided.…

Welcome back to WordSchool!

Today’s lesson is the second installment in a series giving a simple overview of the WordPress backend. Today we will be looking at what the Pages, Comments, and Appearance sections are all about, and what functionality they serve on your site. If you need a refresher or if you missed the last lesson, feel free…