I recently gave a talk at the Greater Portland, Maine WordPress Meetup where I covered some of the features in WooCommerce core that can help store owners improve their site. These features are often underutilized or overlooked altogether. In this post, we are going to look at some of these features and how to use them. Grouped…
Year: 2018
Google Rebrands and Updates
This summer Google has been making changes. Pretty notable ones, too. Google Adwords = Google Ads Recently, Google rolled out some changes to their ad platform. Change can be good and we hope this update is on the right track. Google explained the reason for the rebrand, Google Ads, was in an effort of responding…
Choosing a Third-Party Software Solution
Are you currently looking for a third-party software solution for your business? Overwhelmed by the choices? First take a step back and evaluate your business’ needs, goals and objectives. Develop a priority list of features from absolutely critical, can live without, would be nice, and possibly in the future. It’s important to stay focused on…
The Importance of Mobile Optimization
SEO is only as good as the quality of a site’s on-page content, user experience (UX) design, and other key factors that are evaluated by Google. One factor that’s especially important is how a website functions on a mobile device. Google introduced mobile-first indexing at the end of March following a year and a half…