If you use a Content Management System (CMS) to control your website you are in a great position! Instead of having a basic static site you have the power over a fully dynamic system that allows you to update all your web content, which is important. If you currently have a static site the 7 perks below may have you reconsidering how you manage your web content.
1. Update and Add Content as Often as You Want
If you come out with a new product or service, you can add a new page about it on your website just by logging into your administration and creating a new article or post. With the ability to add and edit all the content on your site you are able to keep it fresh, giving visitors a reason to return. Why would visitors have a reason to come back to your site if the content never changes?
2. Instantly Update Content
It’s Saturday morning, you’re just about to go out for your morning run and you suddenly realize that you never removed the service you discontinued on Friday. Not a problem if you are near a device that is connected to the internet! A CMS is an internet application that allows you to make instant updates to your site through any computer.
3. Reduce Maintenance Costs
With the ability to update all your content through your CMS administration login there is no need to call your web maintenance provider to make costly updates. Spelling errors, address changes, and staff updates can all be done on your own through the CMS.
4. SEO is Easy to Add for Each Page
When you add a new page or make updates to an existing one it is easy to add the proper SEO elements. Most CMSs have areas to add the title, description, and keyword meta tags in addition to search engine friendly URLs and header tags. This gives you full control over how search engines find your content.
5. You Don’t Need to Know Code
The administration area of a CMS has an interface that allows you to update content through a WYSIWYG (What You See Is What You Get) editor. Edit and add content just like you would through a word processor. The system will then save the information in a database and you can publish it to your site, never having to see a bit of programming code, phew!
6. You Can Have Multiple Authors
A CMS often gives you the ability to add multiple administrator user accounts. These accounts can be assigned to have different permissions and access levels so that administrators can have different roles. Also, when someone is editing a page other users can not open it, so they can be in editing other content at the same time without worrying about overwriting each other.
7. Maintain Consistency Throughout All Channels
With a CMS you can place automatic feeds throughout your site that pull in your most recent news articles, Tweets, or blog posts. You are also able to maintain consistency from something mentioned through another channel by updating related content on your pages. For example if you mention a sale through Twitter you can link to the product page that you have edited to include the sale information. You can also link to these channels in your content giving website visitors a new perspective and branching them out.
Using a CMS to run your website allows you to keep your content fresh and consistent with your brand and all channels. This will help you maintain a professional appearance and also give visitors a reason to return to your site. Make sure that you use your CMS to its full potential by adding SEO elements and using feeds. Ensure a good balance of new content; adding too much or too many pages can overwhelm visitors and they may have a hard time finding what they are looking for. Keeping everything consistent and creating quality content is key!