The big buzz last Tuesday in the Analytics world was Google Analytics announcing a bunch of powerful new features. Now that several of them are live, I thought it was time to start looking at them in depth. The one that’s received the greatest buzz is the expansion of Google Goals, which was nicely summarized…
Author: Hall
B2B Social Media and Twitter
Social Media is just conversations happening online. We have covered that. People are talking online with people they know and people they know only virtually. In those conversations they are also inadvertently reviewing products, services and looking for advice about their next purchasing decision. By participating in social media in the B2B world you have…
Bing Twitter Search & Google Social Search: Real-Time Search is Validated
Yesterday afternoon when I first checked out Bing’s Twitter Search feature, I was actually quite impressed. Staying true to its “decision engine” layout, the tweet results are broken up into categories. Check it out: I really like how it separates the results into “Most Recent Tweets” and “Top Shared Links”. The focus is definitely on…
An Ounce of Prevention is Worth a Pound of Cure for your Online Reputation
Everyone seems to be talking about Facebook, Twitter or tweeting or, Blogs, LinkedIn et. al. and many people claim to be using these tools for their businesses. How is that possible? Don’t people have PR Agencies, Marketing departments and regulations on who can represent a brand? Those rules are in place for a reason, right?…