Humanizing Your Website

I see too many websites that are all business. No personality and not a bit of information about the people behind the company. It’s like the Wizard of Oz, we don’t know who and what is hiding behind the curtain. In my opinion, a lot of small and mid-size businesses are missing out on easy…

SEO Audio Voices: Doug Haslam on Social Media and PR

Our guest this week is Doug Haslam (@DougH), a PR veteran at SHIFT Communications.  Doug recently commented on how his gung-ho use of social media has caused him to seen as a social media guy, though in reality social media is just one part of his job in PR (though it happens to be the…

Does it Pay to Be Popular? Applying Gary Vaynerchuk to B2B Marketing

I love it when great minds mesh.  Over on Copyblogger (a favorite blog), Sean D’Souza (a favorite blogger) has a guest post talking about Gary Vaynerchuk (a favorite social media celebrity) and his “Secret Ingredient” — and why these ingredients might not be the same ones that make your marketing recipe a success. In short,…

Spring Inspirations: David Meerman Scott

So my calendar says Spring is here but the view out my window makes me think I am still stuck in a Maine winter. I’m so ready for Spring: color, energy and fabulous events, but Mother Nature is holding out on me… So to get all of us warmed up for Spring I have decided…