How Soaring Gas Prices Help Your Website

  High gas prices got you down? They shouldn’t. At least, not if you’ve got a website for your business and the gumption to take some lemons and make lemonade out of them. Start with your business model. How is the web currently helping you to travel less, or causing your customers to travel less?…

User Conversion: What’s on your Menu?

Have you ever planned a killer dinner party? Spent several hours crafting eloquent invitations, bought the perfect dress, decorated to the nines, set fancy place cards at each seat….but forgot the food? Say What? Having a dinner party without food is a lot like driving traffic to your website and not giving them anything to…

Does Your Website Resonate?

 photo credit: mattyturner As I’ve made no effort to hide, I’m a fan of Seth Godin and in particular his philosophy on marketing as storytelling. This morning he wrote a nice post on “Creating stories that resonate” that leads to the inevitable question: does your website resonate? This question is kind of an extension of…

Is Your PPC Campaign for You or Your Users?

It never fails to surprise me how often I’ll click on a pay per click ad only to end up on a page that’s resemblance to my search query is worse than a Canal St knock-off. I experience this both as a consumer and a professional as I compulsively click on ads in an effort…