When building email marketing campaigns, there are a considerable amount of variables when it comes to marketing strategy and technicality: audience & segmentation, subject, valuable content & imagery, automation, and deliverability to name a few. Something that is often overlooked is the preheader message. Preheader? What is that? The “preheader” is the text following the…
Author: Hall
The Importance and Use of Alt Text
To be rendered by a browser, images come with several attributes like src, width, height, etc. What if an image cannot be displayed? What if a user is visually impaired and uses a screen reader to access the web? The alt attribute provides text, an alternative to an image, to be rendered by browsers or…
7 Ways to Optimize Your Google My Business Listing
Google My Business is a free tool that businesses should use to improve their local visibility on Google. It doesn’t take long to set up and allows business owners to be in better control of their local search results. Below are seven important things you should do to optimize your business listing. Claim Your Business…
Increasing Your Landing Page Conversion Rate
Website conversions take many forms, occurring on various pages throughout a site. Whether the action is a form submission, phone call, sign up, or an ecommerce transaction, all conversions can be increased by optimization. Dedicated landing pages used in paid search advertising use tactics to encourage the visitor to take a specific action. Tactics are…