I recently overheard a conversation between a couple of friends. Friend #1: “I’ve been running my own small entertainment business for a few years and I’m having trouble getting out to possible new audiences with just Facebook. I’ve been thinking of finally setting up my own website.” Friend #2: “I don’t think you need a…
Author: Hall
5 Common Questions About Gutenberg
What is Gutenberg? Gutenberg is a new content editor being integrated into WordPress core sometime in 2018. It’s the largest shift in the editing experience the platform has ever seen, and is a big step in changing the platform’s user experience. The project is in active development and there are a number of issues still…
Why You Should Bid on Your Own Brand
This is a question we get asked a lot from clients, and it can be challenging to explain since there isn’t just one factor, but several to consider. However, once you have a basic understanding of how brand terms work and the benefits they offer, you can feel much more confident in your brand strategy.…
Website Forms: 6 Best Practices
As an online retailer or business, web forms are the vehicle – and sometimes battle – between you and a potential customer. Dedicating time to optimizing your intake forms is vital to boosting conversion rate. Here are 6 basic best practices when it comes to web form optimization. Be present, but don’t overwhelm. Use data…