If there is one thing marketers understand, it is numbers. Numbers provide us with the information we need to measure the success and failure of our efforts. Among these numbers are what are called key performance indicators (KPIs), or the chosen value by which we measure the success of an initiative. Every online business has…
Author: Hall
Updated Guide to Managing Duplicate Google Places Listings
With the recent changes to Google My Business, deleting a duplicate Google Places listing involves a couple extra steps that were not included in last year’s blog post on this topic. With the “Delete This Page” button no longer available, Google My Business has provided other options to fix duplicate local listings. The first step…
Do Rotating Banners Convert? Rotating vs. Static Banners
Rotating banners (sliders and carousels included) are in theory are a great idea, they allow you to show multiple calls to action with different messaging in one area without taking up additional prime real estate on your homepage. The idea is simple, use one area to try and engage multiple user personas with different goals.…
What Google AdWords Text Expansion Means for You
For paid search advertisers, there is one mantra we quietly repeat to ourselves every day, “25-35-35”. An almost instant way to tell if someone has ever worked as a PPC analyst, it refers to the 25-character headline and 35-character description line limits for text ads on Adwords. Soon however, Google will be changing the format…