When it comes to SEO reporting, most people like to focus on a single metric – the keywords that are ranking and how high they rank. It makes sense, because the way people find you in search engines is through keywords. Theoretically the more keywords you rank for and the better your rankings are for…
Author: Hall
3 Google Shopping Optimization Tips
Google Shopping is an effective way for online retailers to get their products in front of potential buyers. An online Google search returns organic results, some paid ads, and often times product ads also known as Product Listing Ads. These differ from the other search results as they display an optimized product image, product name,…
Five Underutilized AdWords Views
As paid search marketers, we look at a lot of data to help us improve performance for our accounts. While we might have developed our own tricks to extract insights from our channels, AdWords has a few great tools that aren’t as easy to find as they maybe should be. So read on for five…
Using Google PageSpeed Insights to Gauge Site Performance
As you may imagine, there are countless variables that go into making a successful website. Between design, search engine optimization, and technical performance, it can occasionally be difficult to know exactly where a website excels and where it falls short. Fortunately, Google has a tool made to quickly gives you a snapshot of your site’s…