Although most search engines don’t explicitly consider a website’s text to HTML ratio as a factor when determining page ranks, maintaining a healthy range does benefit a number of other factors that do play a significant role in search engine results. What is the text to HTML ratio? Quite simply, HTML ratio is the proportion…
Author: Hall
Four Commonly Overlooked WordPress Settings
Over the years, the WordPress community has gone out of its way to provide a simple to use tool that allows users of all levels to manage their websites. Given the number of possible settings and configurations, it’s easy to imagine how we might overlook a few simple options. Here are four such settings that…
Three Tools to Help You Analyze Google AdWords Competitors
Competitive analysis is usually top of mind when an advertiser is creating a new paid search account. However, it is easy to get weighed down in optimizing your own data once things are going and neglect revisiting this area. But regular competitive analysis can help increase creativity and provide performance insight where you least expect.…
Is a Hamburger (Navicon) Menu Right for Desktop?
Minimalism in web design has been an ongoing trend over the past few years and continues to go strong. With an increased focus on simplicity and ease of navigation – it wasn’t long before web designers turned their sights on the ubiquitous website menu bar. Some designers going so far as hiding the main navigation…